Fortuna, CA

View of Fortuna, CA
Image credit: Alden Jewell / Public domain
Population
12,003
U.S. Census Population Estimates Program · 2025
Elevation
68 ft
Median Home Value
$379,700
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$1,168/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$62,289
U.S. Census American Community Survey 5-Year · 2024

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Fortuna in context.

About Fortuna

Fortuna is a Humboldt County city on the northeastern shore of the Eel River. The settlement was first called Slide, after Slide Hill, before becoming Fortuna, a name that better fits its later booster spirit. The surrounding Eel River valley has long supported agriculture, including vegetables, berries, and dairy country, while the city serves as a practical local hub south of Eureka. Fortuna feels like a northern California river town: damp, green, independent, and connected to both redwood country and working farms.

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