Genoa, WI

View of Genoa, WI
Image credit: Royalbroil / CC BY-SA 3.0
Population
228
U.S. Census Population Estimates Program · 2025
Elevation
653 ft
Median Home Value
$203,100
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$850/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$58,750
U.S. Census American Community Survey 5-Year · 2024
General Quality
Overall rating out of 100

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About Genoa

Set along the bluffs of the Upper Mississippi River, Genoa is a quiet village in southwestern Wisconsin's scenic Driftless Region. Originally known as Bad Axe before Italian immigrants renamed it in the 1860s, the community of around 230 residents offers an authentic river-town feel. Everyday life naturally revolves around the water, with Highway 35 running right through town and prime access to boating, eagle watching, and great fishing near Lock and Dam No. 8.

GenoaWisconsinSignWIS35

Genoa offers a peaceful, small-town rhythm where neighbors know one another and scenic views are part of the daily routine. Local kids attend the nearby De Soto Area School District, and outdoor enthusiasts appreciate having the Genoa National Fish Hatchery and its surrounding wetland trails right in their backyard. When you need major shopping, dining, or healthcare, the city of La Crosse is a straightforward twenty-minute drive north, making it easy to enjoy quiet river living without giving up modern conveniences.

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