Merced, CA

View of Merced, CA
Image credit: Publichall / CC BY-SA 3.0
Population
99,724
U.S. Census Population Estimates Program · 2025
Elevation
169 ft
Median Home Value
$372,600
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$1,393/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$63,122
U.S. Census American Community Survey 5-Year · 2024

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Merced in context.

About Merced

UC Merced gives this San Joaquin Valley county seat an institutional role no other California city can claim. The campus opened to undergraduates in 2005 as the University of California's tenth campus, its first in the valley, and the first American research university established in the twenty-first century. About 9,000 undergraduate and graduate students attended during the 2025-26 academic year. Its schools span engineering, natural sciences, and the social sciences, humanities, and arts, while research includes agriculture, climate, health, artificial intelligence, and water. The campus sits beside protected grasslands outside the historic center; 25,000 acres were set aside for conservation, including the 6,500-acre Vernal Pools and Grassland Reserve. CatTracks buses connect the campus with neighborhoods and downtown, and students ride Merced's public buses with a university ID.

Merced Theatre

A north-campus hub brings CatTracks and city buses to the same stop beside lighted bicycle parking. Merced's older center grew from a different transportation system. The Central Pacific Railroad reached Bear Creek in the early 1870s, and voters chose the new railroad settlement as the county seat in 1872. Downtown still carries buildings from later phases, including the Merced Theatre, a Reid Brothers venue that opened on October 31, 1931, and reopened in 2012 after a city-led restoration. Its 1,185-seat auditorium now hosts movies, concerts, comedy, orchestral music, and live theater; the 2026-27 calendar includes UC Merced Arts programming as well as touring shows. Two certified farmers' markets add a weekly rhythm, one on Wednesday mornings at the Promenade and another on Saturday mornings downtown.

Bob Hart Square clock3

The two markets and the theater keep the historic center active on weekday mornings, Saturday shopping trips, and performance nights. Agriculture remains central to the surrounding county's working life. A study released in 2025 found that agriculture contributed $9.93 billion to the Merced County economy in 2023 and supported 38,800 jobs through production, processing, supply chains, and related spending. The federal wildlife refuge southwest of the city also began in response to the relationship between farms and migratory birds. Established in 1951, the 10,258-acre Merced National Wildlife Refuge was created to draw wintering waterfowl away from neighboring crops, where feeding had caused damage. Managed wetlands, native grassland, vernal pools, and cropland now provide habitat within that agricultural setting. The refuge's origin makes conservation and food production part of the same local history.

Cinema, Merced, California LCCN2017707842

The refuge is also one of Merced's most distinctive seasonal outings. It opens daily throughout the year with free admission, and a five-mile auto tour offers wildlife views from a vehicle. Four walking trails provide closer views of wetlands, riparian woodland, and grassland. Two elevated observation platforms stand along the auto loop. The entrance platform has a fixed spotting scope and interpretive panels; a second sits near Bittern Marsh Trail at the southeast corner. Autumn brings the greatest concentrations. As many as 20,000 lesser sandhill cranes and 60,000 Arctic-nesting geese use the refuge, which holds the Pacific Flyway's largest wintering populations of lesser sandhill cranes and Ross's geese.

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