Winona, MN

View of Winona, MN
Image credit: McGhiever / CC BY-SA 4.0
Population
26,530
U.S. Census Population Estimates Program · 2025
Elevation
662 ft
Median Home Value
$201,800
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$882/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$56,337
U.S. Census American Community Survey 5-Year · 2024
General Quality
Overall rating out of 100

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About Winona

Tucked into southeastern Minnesota’s scenic Driftless Area, Winona sits right on the Mississippi River, framed by towering, forested limestone bluffs that give the town its dramatic backdrop. Sugar Loaf, a prominent rocky pinnacle overlooking the city, is visible from almost anywhere in town and serves as a beloved local landmark. Originally home to the Dakota village of Keoxa and later built up as a nineteenth-century lumber and river hub, Winona still revolves around its historic riverfront setting. The town fits neatly between the river and the bluffs, with walkable brick downtown streets opening up to the water and leafy residential neighborhoods branching out toward the hills. Just across the main channel on Latsch Island, a quirky community of colorful floating boathouses adds to the city’s distinctive river-town character.

2015WinonaMN

Daily life here offers a rich mix of cultural energy and outdoor recreation that punches well above the town's size. Levee Park hosts a bustling weekend farmers market and community gatherings, while events like the Midwest Music Fest fill downtown venues with live music every spring. Arts and culture run deep, anchored by the Minnesota Marine Art Museum along the water and the popular Great River Shakespeare Festival held every summer. For outdoor enthusiasts, adventure starts right outside the front door. You can hike up to Garvin Heights for panoramic river valley views, paddle kayaks through calm backwater sloughs, or bike the paved trail circling Lake Winona right in the center of town.

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Economically, Winona pairs small-town charm with a sturdy job market and a lively college-town atmosphere. It is the birthplace and global headquarters of Fastenal, alongside specialized makers like Wenonah Canoe and regional agricultural businesses. Higher education brings plenty of energy and steady employment to the community, led by Winona State University near the city center and Saint Mary’s University on the west side of town. Together, the schools, local employers, and scenic river valley create a welcoming Midwestern community with short commutes, good neighborhoods, and an active lifestyle.

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