Pembroke, NC

View of Pembroke, NC
Image credit: TownofPembrokeNC / CC BY-SA 4.0
Population
2,888
U.S. Census Population Estimates Program · 2025
Elevation
171 ft
Median Home Value
$129,400
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$707/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$25,889
U.S. Census American Community Survey 5-Year · 2024

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Pembroke in context.

About Pembroke

Pembroke is a Robeson County town about 90 miles inland from the Atlantic, and it serves as the tribal seat of the Lumbee Tribe of North Carolina. The 2020 census counted 2,823 residents. The University of North Carolina at Pembroke gives the town a second defining institution: the campus grew from a school created to educate Native students and remains tied to Lumbee history, regional teaching, and cultural work. Old Main and Pembroke High School are listed historic buildings. The Lumbee Tribal Complex and the university's American Indian Heritage Center keep cultural work close to the town's ordinary map.

Lumbee Homecoming returns each summer, with UNC Pembroke programming, community gatherings, and events across Pembroke. The Lumber River sits nearby, but the strongest local orientation comes from the town-tribe-university relationship. That combination gives Pembroke a distinctly local rhythm: campus days, tribal gatherings, and river-country roads overlap. Pembroke's local scoop is a North Carolina town where a tribal headquarters, a university campus, and a long-running homecoming shape the calendar.

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