Pembroke, NC

View of Pembroke, NC
Image credit: TownofPembrokeNC / CC BY-SA 4.0
Population
2,888
U.S. Census Population Estimates Program · 2025
Elevation
171 ft
Median Home Value
$129,400
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$707/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$25,889
U.S. Census American Community Survey 5-Year · 2024
General Quality
Overall rating out of 100

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About Pembroke

Pembroke is a small, welcoming town in southeastern North Carolina shaped by two major anchors: the Lumbee Tribe and the University of North Carolina at Pembroke. As the tribal seat of the Lumbee people, the community has a rich Native heritage that is visible across town, from tribal center events to historic campus landmarks like Old Main. The university adds a nice layer of college-town energy, bringing arts performances at the Givens Performing Arts Center, collegiate sports, and a steady mix of students and faculty to the area.

Pembroke Third Street

Daily life has a relaxed, rural pace with plenty of local traditions throughout the year. The biggest highlight is Lumbee Homecoming each July, a weeklong celebration that fills the streets with parades, live music, road races, and food vendors serving up regional favorites like collard sandwiches. For outdoor downtime, the nearby Lumber River offers quiet stretches for kayaking, canoeing, and fishing, giving new residents an easy balance of small-town roots and scenic open space.

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