Rio, WI

View of Rio, WI
Image credit: Royalbroil / CC BY-SA 4.0
Population
1,123
U.S. Census Population Estimates Program · 2025
Elevation
933 ft
Median Home Value
$196,100
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$799/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$67,833
U.S. Census American Community Survey 5-Year · 2024

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Rio in context.

About Rio

Rio is a Columbia County village halfway between Columbus and Portage on Highway 16, with a campground-heavy identity that earned it the nickname "Camper Country USA." The village sits mostly in the town of Otsego, and its location gives it an easy handoff between central Wisconsin communities. There is not a grand civic plot here so much as a useful local rhythm: main street, campgrounds, roads, and the small-town heritage the village keeps in view. Rio is Wisconsin in a practical crossroads shape.

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