Waterloo, WI

View of Waterloo, WI
Image credit: self / CC BY-SA 2.5
Population
3,600
U.S. Census Population Estimates Program · 2025
Elevation
814 ft
Median Home Value
$230,600
U.S. Census American Community Survey 5-Year · 2024
Median Rent
$1,106/mo
U.S. Census American Community Survey 5-Year · 2024
Median Income
$87,776
U.S. Census American Community Survey 5-Year · 2024
General Quality
Overall rating out of 100

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About Waterloo

Waterloo offers quiet small-town living with a surprising global footprint, tucked into the rolling countryside of Jefferson County about thirty minutes east of Madison. Home to around 3,600 residents, the town traces its name back to an early French settler who served under Napoleon, though its modern identity is firmly rooted in Wisconsin industry. Waterloo is best known as the world headquarters of Trek Bicycle and the production home of Van Holten’s famous pickles. That mix of major employers and rural scenery gives the area a healthy local job market along with a relaxed, neighborly pace.

City of Waterloo Carousel

Daily life centers on community gatherings and plenty of outdoor recreation. Firemen's Park serves as the town's main social hub, featuring athletic fields, a public swimming pool, summer festivals, and a beautifully restored 1911 wooden carousel. Cycling is a big part of the local lifestyle, with top-tier bike trails right on the edge of town and scenic backroads for weekend rides. Waterloo's public schools are conveniently located on a centralized campus, and when residents need specialized healthcare, big-box shopping, or city dining, both Watertown and Madison are an easy drive away.

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